Aderit's approach is different from firms typically offering internet advertising,
web development, search engine optimization, and PPC management. To sum it up,
Aderit sells marketing success. Surprisingly, this is a special
service with few direct competitors. Our competitors are usually:
- Advertising Agencies and Copywriters
What do they sell? Advertising.
- Web Designers
What do they sell? Websites.
- Search Engine Optimization Firms
What do they sell? High search engine rankings.
These are all good and necessary services, but they are not the same as selling marketing success.
They're just services that may or may not help your marketing. They may even
hurt your marketing when combined with these marketing fallacies.
In contrast, Aderit orchestrates advertising, copywriting, web design, and search engine optimization to
make your business successful.
Roy H. Williams, known as the "
Wizard of Ads," gives
some profound advice about advertising that applies equally well to marketing:
"In one critical respect, the advertising business is unlike any other. The idea that the
customer is always right may be true in every other business, but it will lead an advertising person to ruin....
The ad writer who believes the client is always right will give the client what he requests instead of
what he really needs.... Never take the advice of an advertising person who is quick to agree with you."
Secret Formulas of the Wizard of Ads, p. 17
If you're looking for a firm to just get eyeballs to your site, Aderit is not the firm for you.
Here are a few points of difference to give you a flavor of how Aderit's approach.