About Aderit

Aderit Internet Marketing Consulting works with companies around the world to create online marketing programs that dramatically improve business performance. Our marketing consulting services can significantly and quantifiably increase new product success rates, advertising ROI, customer satisfaction and retention, brand and customer equity, and — most importantly — profitability. Our services apply to both consumer marketing and business to business marketing consulting projects.

We take a scientific approach to marketing. Our marketing consulting services emphasize market testing and quantitative analysis to develop programs that achieve superior ROI. Our approach emphasizes strategic, statistical, and psychological analyses.

Doug Bates, Principal

Doug Bates, M.B.A., M.S. has been a marketing professional since 1986 serving in marketing management at Aquent, Signet, Providian Insurance, and The Franklin Mint. Prior to the advent of the internet, Doug specialized in direct marketing, principally in direct mail and telemarketing media, with an emphasis on test marketing, database marketing, and statistical analysis and modeling.

As a test marketing specialist Doug began testing online media in 1996. In 1997 he switched his professional focus to internet marketing. Between 1997 and 2000 he worked with several dot-com start-ups (Nequity.com, Skill.com, AquentDirect.com), then managing online marketing for Aquent. In 2001 Doug founded Aderit, helping a variety of organizations achieve and maintain profitable internet marketing operations.

Doug graduated with honors in Psychology from Dartmouth College. He received his M.B.A. from Cornell University, with distinction, concentrating in Marketing and Quantitative Methods. Doug also holds an M.S. in Organizational Theory from the University of Pennsylvania.

Doug has been a Qualified Google Adwords Professional since the very first day Google provided this certification.

Doug has been a speaker on internet marketing at Search Engine Strategies - Toronto 2005 and the National Association of Broadcasters - 2001.

Arnas Ratkevicius, PPC Marketing Analyst

Arnas Ratkevicius, M.S. is Aderit's bid management specialist. Prior to joining Aderit, Arnas worked in various information systems roles supporting website, call center, and document management projects. Arnas has an M.S. in Economic Informatics and a B.S. in Management Informations Systems, both from Vilnius University.

Site Credits

Special thanks to our friends at Jeanne Hyland Designs, NF Productions, and KiwiHosting for their help with this site.